Step 1: Define Your Selling Goals & Timeline
Are you upgrading to a larger space, relocating for work, downsizing for retirement, or liquidating an investment property?
Determine your ideal move date and align it with favorable market conditions. Spring and summer typically see higher buyer activity.
Decide whether to buy your next home first or sell first. Each approach has financial and logistical implications worth discussing.
Step 2: Choose the Right Agent
Meet Cory Salisbury
Equity Real Estate Realtor with deep local market expertise and a commitment to your success.
- Proven track record of maximizing home sale prices through strategic marketing
- Personalized strategy tailored to your unique property and goals
- Full-service support from listing to closing, ensuring a smooth transaction
- Expert negotiator who protects your interests at every turn
Step 3: Price It Right. The Art & Science of Strategic Pricing
Analyze 3 comparable homes that sold within the last 3 months, within 3 blocks of your property. This data reveals true market value.
Balance attracting buyers with maximizing value. Strategic pricing generates multiple offers and drives up your final sale price.
Monitor market feedback and showing activity. Be prepared to adjust pricing strategy based on real-time data and buyer response.
Step 4: Prepare Your Home for Maximum Appeal
Remove personal items and excess furniture. Create spacious, neutral environments that allow buyers to envision their own lives in the space.
Focus on high-impact, cost-effective improvements: fresh paint, updated fixtures, landscaping. Fix obvious issues that could derail negotiations.
The exterior is your first selling point. Manicured lawn, trimmed bushes, welcoming entrance, and fresh exterior paint make powerful statements.
Step 5: Professional Marketing & Photography
Professional photography, drone footage, and virtual 3D tours that highlight your home's best features and create emotional connections.
MLS distribution, social media campaigns, email marketing, real estate portals, and targeted online advertising.
Strategic hosting of public open houses and broker tours to generate buzz and multiple offers.
Digital presence is everything.
Over 97% of buyers start their search online. Your home needs to stand out with stunning visuals and compelling descriptions that stop scrollers in their tracks.
Step 6: Showings
Make Every Visit Count
- Always Show-Ready
Keep your home in pristine condition with beds made, dishes put away, and clutter minimized. Buyers often request last-minute showings.
- Flexible Scheduling
Accommodate private tours, group showings, and broker previews. The more accessible your home, the more offers you'll receive.
- Gather & Apply Feedback
Listen to buyer and agent comments after each showing. Use insights to fine-tune presentation, staging, or pricing strategy.
Step 7: Review & Negotiate Offers
Multiple offers?
This is where an experienced agent shines. We'll help you navigate competing bids to select the strongest offer, not just the highest price.
Step 8: Closing the Sale
Coordinate home inspections, address repair requests, and ensure the appraisal supports the sale price. Your agent manages all details.
Review and sign all closing documents, including title work, settlement statements, and transfer documents. Understand every line item.
Receive your proceeds, hand over the keys, and celebrate your successful sale. Your next chapter awaits!
Sellers typically pay 3-5% of the sale price in closing costs, including agent commissions, title insurance, transfer taxes, and prorated property taxes. We'll provide a detailed net sheet so there are no surprises.
Ready to Sell?
Let's Get Started on Your Successful Home Sale
Cory Salisbury
Equity Real Estate Realtor
Your trusted partner for a seamless, profitable home selling experience
Schedule your complimentary home valuation and selling consultation today. Let's turn your real estate goals into reality with a customized strategy designed for maximum results.