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Seller Guide

Selling Your Herriman Home: How to Beat Builder Incentives

By Cory Salisbury

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Selling Your Herriman Home: How to Beat Builder Incentives

The Real Cost of New Construction in Herriman

Builders advertise base prices. They do not advertise the $50,000-$80,000 of post-closing costs a new-build buyer will face:

  • Landscaping (sprinklers, sod, rock): $8,000-$15,000
  • Fencing: $6,000-$10,000
  • Window coverings: $3,000-$6,000
  • Basement finishing: $30,000-$50,000

Your Herriman resale home already has all of that. That is your biggest competitive advantage — if you market it clearly.

Why a Rate Buydown Beats a Price Drop

Builders are running 2-1 buydowns or permanent rate reductions. At 7%, a $500,000 loan = $3,326/month. With a 2-1 buydown to 5%, it drops to $2,684 — a $642/month difference.

A seller-funded 2-1 buydown costs 2-3% of loan amount ($10,000-$15,000 on $500,000). Far cheaper than dropping price by $30,000, and it preserves your listing comps.

Make Your Home Feel Like the Model

  • Deep clean baseboards, windows, grout, and fixtures
  • Neutral paint (Agreeable Gray, Repose Gray, Swiss Coffee)
  • Declutter aggressively — buyers need to picture themselves
  • Light staging in main rooms

Price Like You Are Competing

Research nearby builders: base price + typical lot premium + typical upgrades + post-closing costs = builder all-in. Price your home between the builder base and builder all-in. That positions you as superior value.

Highlight What Builders Cannot Offer

  • Quiet streets — not construction zones
  • Mature landscaping and shade
  • Finished parks and community infrastructure
  • Shorter commutes in areas like Blackridge and Fort Herriman

Let's Win Together

Visit our seller page or contact us for a custom strategy.

CS

About Cory Salisbury

Licensed Utah Realtor helping Utah families buy and sell homes across the Wasatch Front since 2014. Cory specializes in data-driven strategies, buyer negotiation, and new construction.

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